Attention Applied | attention measurement

Welcome.

We’re Attention Applied, a specialist consultancy here to help brands with the practical application of human & data-led attention measurement, evaluation and optimisation across media, creative, shopper and e-commerce ecosystems.

Why we exist

What we do

Attention Planning Preflight

We help brands plan away from inattention & wastage, so marketing comunications deliver genuine business outcomes more efficiently & effectively

Attention Optimisation

We enable brands to leverage human and AI attention data and apply it to drive ongoing optimisation across the ecosystems relevant to that brand

Attention Built-In

We work with brands to identify & select the appropriate attention platforms for their business & then help to deploy them within their existing process

Strategy & Consulting

With +20 years of strategic planning & delivery across the adtech, digital, media & creative agency worlds, we also provide bespoke consulting services