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ATTENTION APPLIED
Harnessing attention data to improve campaign performance
Studies have shown that up to 60% of key brand elements in ads receive ZERO active human attention*
We believe this is unacceptable.
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We help brands find & measure where Attention is delivered vs where it's not, so they can optimise to drive more of it, more efficiently.
This approach drives measurable improvements in business outcomes.
* Pepsico Europe & Amplified Intelligence 2023
Our Mission
To enable our brand partners with the skills, platforms & capabilities needed to ensure business success in the Attention Economy.
Our Vision
To turn global averages on their head and ensure the majority of branded elements in ads have actual human attention paid to them
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