CREATIVE FOCUS

 

Ensure all creative assets deliver the attention they deserve, with optimisation guidance if needed.

 

Analyse and optimise creative and content for its potential to garner true human attention, deliver a desired emotional response, drive a preferred action and positively affect brand metrics.

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Key Features:

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• Sec-by-sec analysis of attention, engagement and emotional response

• Identifies creative elements that resonate best for re-use in asset variants

• Compare your asset vs category recall, attention and effectiveness benchmarks

• Predict likely action audience will take post exposure e.g search, recommend or buy 

• Predicts if your asset will deliver against awareness, engagement or conversion objectives

• Covers multiple channels and formats incl video, social, print, OOH, website, POS

 

Key Benefits:

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• Pre-test and creative optimisation at scale

• Turnaround in 24-48hrs dependent on volumes

• Significant reduction in rounds of revisions via upfront, pre-production QA

MEDIA FOCUS​

 

Pre-flight media attention analysis of channel and format & alternate scenarios for same budget. 

 

Establish active or passive attention your current/proposed MEDIA PLAN delivers, with scenarios to improve performance and meet/exceed planned objectives, for the same or lower budget.

 

Key Features:​

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• Evaluates current or proposed media plan for baseline active and passive attention

• Allows for comparison against industry and category attention benchmarks

• Generates detailed alternative media mix scenarios to enhance performance

• Predicts long and short term brand performance uplift

• Generates Attention-Adjusted reach curves to show true delivery vs standard viewability

• Evaluates Linear TV, CTV, BVOD, Youtube, Open Web, Insta, Facebook, TikTok, Snap

 

Key Benefits:

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• Tweak media mix and ad formats to assess potential uplifts that meet or beat objectives

• Quantifies and drives media efficiencies

• Objective, data-led attention optimisation

ATTENTION-TO-OUTCOMES FOCUS

 

Close the loop with objective proof that attention-optimised media & creative lifts business outcomes

 

Provides an unbiased, comprehensive view of marketing performance across all channels with accurate assessment of the impact of attention-optimised media and creative on business outcomes.

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Key Features:

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• MMM, Multi-touch attribution, Incrementality Testing and Causal Inference

• Fine tune attention-optimised campaigns at granular level with greater predictive accuracy

• Forecast likely impact of attention-optimised activity on key business metrics

• Attribute business outcomes to attention-optimised media across your touchpoints

• Unify customer and marketing data into one  single stack

• Enable more accurate marketing impact assessment summaries

 

Key Benefits:

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• Understand incremental channel contribution

• Smarter budget allocation by channel

• Drive upwards of 30% lift in incremental ROI and up to 11% reduction in CPA