Solutions | Attention Applied

Three off-the-shelf solutions help move brands into Attention Planning & Optimisation rapidly, effectively & across both Media & Creative ecosystems:

Attention SELECT

MEDIA ONLY

Understand volume of attention delivered by media channel & format, with alternative scenario options that optimise for more attention with the same budget.

Attention DUO

MEDIA & CREATIVE

As per Attention Select plus 3x A/V assets analysed using Computer vision and AI to identify & timestamp Attention drivers and emotional response to creative assets.

Attention MAX

MEDIA & CREATIVE + CONTEXTUAL ANALYSIS

As per Attention DUO plus deep-dive eye tracking and facial coding analysis for both Attention & Emotion of primary A/V asset in 4x live media environments

Our bespoke retail and e-commerce solutions allow brands and retailers to understand the levels of Attention their products receive at shelf level in-store and online, as well as assessing the Attention Potential of new SKUs, Variants & POS to enable smarter pre-production decisions.

Attention MERCHANT

IN STORE / E-COM ATTENTION TRACING

Evaluate levels of Attention and visual hierarchy against competing products or multi-SKU displays in live retail and online environments using gaze tracking and AI

Attention EXPO

POS & SKU VARIANT ANALYSIS

Compare new packaging design and product variant visuals or POS for their relative ability to deliver Attention pre-production & apply learnings prior to investment

Attention CONSULT

MEDIA, CREATIVE & ADTECH STRATEGY

With over 20 years of experience in creative, media, digital & adtech environments, we are able to consult in areas beyond a pure focus on Attention.

Get in touch to learn more.