Attention & Memory are linked. Memory structures only begin developing once Active Attention has been held for 2.5 seconds.
 

Device used, the platform in which ads are viewed in & ad format used are the top 3 Attention drivers in the media ecosystem. 

Distinctive brand assets, talent, product & emotive scenes in combination, are how Attention is garnered by creative assets 

Current viewability metrics are inaccurate proxies for Attention. We help shift your metrics from viewable to actually viewed